Externalities among Advertisers in Sponsored Search.
Dimitris FotakisPiotr KrystaOrestis TelelisPublished in: SAGT (2011)
Keyphrases
- sponsored search
- online advertising
- sponsored search auctions
- search engine
- click through rate
- click prediction
- sponsored search advertising
- computational advertising
- click models
- user experience
- search behavior
- display advertising
- user clicks
- web search engines
- contextual advertising
- budget constraints
- web search
- search algorithm