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Enterprise resource planning and customer relationship management value.
Pedro Miguel Fernandes Ruivo
Tiago Oliveira
André Mestre
Published in:
Ind. Manag. Data Syst. (2017)
Keyphrases
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customer relationship management
enterprise resource planning
erp systems
relationship management
data mining technology
data mining applications
competitive advantage
data mining
artificial intelligence
decision making
multi agent systems
data analysis
preprocessing
business processes