Adoption of mobile advertising [empirical evidence from a developing country].
Chin Chin WongSantha VaithilingamMahendhiran NairPublished in: ISTAS (2011)
Keyphrases
- empirical evidence
- developing countries
- mobile advertising
- e government
- national level
- developed countries
- information and communication technologies
- distance learning
- information technology
- behavioral intention
- information systems
- internet advertising
- perceived usefulness
- real world
- information security
- knowledge management
- low cost
- case study