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Enable, Engage and Evaluate: Introducing the 3E Social Media Strategy Canvas Based on the European Airline Industry.

Ton A. M. SpilRobin EffingMenno P. Both
Published in: I3E (2016)
Keyphrases
  • social media
  • case study
  • north american
  • social networks
  • user generated content
  • data sets
  • real world
  • e learning
  • search strategy