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Social media engagement and crowdfunding performance: The moderating role of product type and entrepreneurs' characteristics.

Chang Heon LeeJ. Leon Zhao
Published in: J. Assoc. Inf. Sci. Technol. (2022)
Keyphrases
  • social media
  • consumer products
  • learning environment
  • life cycle
  • social networks
  • decision makers
  • learning experience
  • user generated content
  • production planning
  • information diffusion
  • long tail