Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior.
Ofer MintzImran S. CurrimIvan JeliazkovPublished in: Mark. Sci. (2013)
Keyphrases
- information processing
- purchase behavior
- decision making
- knowledge processing
- human brain
- data management
- web intelligence
- cognitive architecture
- cognitive science
- databases
- human beings
- working memory
- cognitive functions
- cognitive neuroscience
- human problem solving
- knowledge representation
- cognitive processing
- artificial neural networks