Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma.

Ramnath K. Chellappa Raymond G. Sin

Published in: Inf. Technol. Manag. (2005)

Keyphrases

online consumer
social media
privacy preserving
personal information
online shopping
consumer behavior
user profiles
recommender systems
databases
data model
collaborative filtering
context aware
machine learning
user model