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Shopping behaviour and preferences in e-commerce of Turkish and American university students: implications from cross-cultural design.

Nancy J. LightnerMehmet M. YeniseyA. Ant OzokGavriel Salvendy
Published in: Behav. Inf. Technol. (2002)
Keyphrases
  • cross cultural
  • university students
  • design process
  • user interface
  • electronic commerce
  • texas a m university
  • database
  • machine learning
  • case study