PPAD: Privacy Preserving Group-Based ADvertising in Online Social Networks.
Sanaz Taheri BoshrooyehAlptekin KüpçüÖznur ÖzkasapPublished in: Networking (2018)
Keyphrases
- privacy preserving
- online social networks
- social networks
- viral marketing
- privacy preserving data mining
- privacy preservation
- vertically partitioned data
- social relationships
- social media
- sensitive information
- private information
- network structure
- private data
- horizontally partitioned data
- multi party
- social networking
- secure multiparty computation
- data perturbation
- preserving privacy
- privacy protection
- privacy concerns
- data publishing
- privacy guarantees
- horizontally partitioned
- privacy requirements
- data privacy
- privacy preserving association rule mining
- social context
- privacy sensitive
- record linkage
- sensitive data
- scalar product
- social ties
- user privacy
- third party
- partitioned data
- naive bayesian classification
- differential privacy
- intrusion detection