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Exploiting Temporal and Social Factors for B2B Marketing Campaign Recommendations.

Jingyuan YangChuanren LiuMingfei TengHui XiongMarch LiaoVivian Zhu
Published in: ICDM (2015)
Keyphrases
  • social factors
  • marketing campaigns
  • recommender systems
  • social influence
  • electronic commerce
  • social networks
  • marketing strategies
  • information systems
  • decision support system