Using association rules to assess purchase probability in online stores.
Grazyna SuchackaGrzegorz ChodakPublished in: Inf. Syst. E Bus. Manag. (2017)
Keyphrases
- online stores
- association rules
- website
- data mining
- association rule mining
- electronic commerce
- rich media
- knowledge discovery
- recommendation systems
- probability distribution
- structural equation modeling
- data mining techniques
- itemsets
- frequent itemsets
- apriori algorithm
- frequent patterns
- consumer reviews
- information systems