Reputational assets and social media marketing activeness: Empirical insights from China.
Anders C. JohanssonZhen ZhuPublished in: Electron. Commer. Res. Appl. (2023)
Keyphrases
- social media
- reputation management
- social media content
- social networks
- social networking
- quick response
- social web
- data mining
- user generated content
- social media data
- social media sites
- social media platforms
- machine learning
- success stories
- real world events
- theoretical analysis
- crisis management
- financial markets
- information diffusion
- information technology
- website
- online marketing
- information systems