Beyond Keyword Targeting: An End-to-End Ad Retrieval Framework for Sponsored Search.
Xiao YangZhi GuoZongyao DingPublished in: SIGIR (2019)
Keyphrases
- end to end
- retrieval framework
- sponsored search
- click through rate
- contextual advertising
- search engine
- click prediction
- retrieval model
- keywords
- video retrieval
- online advertising
- relevance feedback
- search advertising
- keyword search
- matching scheme
- video database
- search queries
- object retrieval
- search behavior
- user behavior
- click models
- retrieval process
- user queries
- test collection
- information retrieval systems
- information retrieval
- retrieval systems
- retrieval effectiveness
- co occurrence
- document retrieval
- computer vision
- contextual information
- visual features
- language model