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Interactive Advertising: Patterns of Use and Effectiveness.

Kirsten RisdenMary CzerwinskiStephanie WorleyLynda HamiltonJoe KubiniecHunter G. HoffmanNancy MickelElizabeth Loftus
Published in: CHI (1998)
Keyphrases
  • pattern mining
  • neural network
  • machine learning
  • search engine
  • computer vision
  • web pages
  • database systems
  • knowledge discovery
  • frequent patterns
  • user friendly
  • online advertising
  • previously unknown