A process model for identifying online customer engagement patterns on Facebook brand pages.
Vidyasagar M. PotdarSujata JoshiRahul HarishRichard L. BaskervillePornpit WongthongthamPublished in: Inf. Technol. People (2018)
Keyphrases
- process model
- design patterns
- process mining
- business processes
- business process
- website
- dynamic behaviors
- search engine
- online learning
- social networks
- petri net
- user sessions
- social networking sites
- business process models
- software process
- formal models
- data mining techniques
- event logs
- pattern mining
- social media
- control flow
- web pages
- workflow management systems
- customer satisfaction
- online social
- social network sites
- distributed systems