Business Analytics: Enabling Strategic Alignment and organisational Transformation.
Graeme G. ShanksNargiza BekmamedovaLeslie P. WillcocksPublished in: ECIS (2012)
Keyphrases
- strategic alignment
- business analytics
- competitive advantage
- business intelligence
- knowledge management
- information technology
- business strategy
- data warehousing
- data warehouse
- decision support
- case study
- knowledge discovery
- end users
- competitive environment
- decision making
- predictive analytics
- big data
- information retrieval
- information systems
- databases
- data mining
- machine learning
- competitive intelligence
- data analysis
- database systems
- software engineering
- data sets
- social media