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Understanding Online Channel Expansion in an SME Context: A Business Model Perspective.
John Jeansson
Shahrokh Nikou
Rune Gustavsson
Siw Lundqvist
Leif Marcusson
Anna Sell
Pirkko Walden
Published in:
Bled eConference (2015)
Keyphrases
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business models
conceptual framework
electronic commerce
life cycle
strategic management
online learning
cloud computing
case study
multi channel
databases
relational databases
decision support
social networking
group buying
business opportunities
theoretical and practical implications