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Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic.
Yu-Hui Fang
Chia-Ying Li
Zeeshan Ahmed Bhatti
Published in:
Inf. Technol. People (2021)
Keyphrases
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customer satisfaction
brand image
customer relationship management
potential customers
website
search engine
web pages
business intelligence
data integration
modal logic
service quality
competitive advantage
data mining techniques
keywords
customer service
classical logic
data mining