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Exploring the Role of AI in B2B Customer Journey Management: Towards an IPO Model.
Tatiana Khvatova
Francesco Paolo Appio
Subhasis Ray
Francesco Schiavone
Published in:
IEEE Trans. Engineering Management (2024)
Keyphrases
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computational model
formal model
management system
mathematical model
artificial intelligence
probabilistic model
neural network
software engineering
database systems
theoretical framework
similarity measure
cost function
knowledge representation
knowledge management
electronic commerce
case study
conceptual model