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Impact of Marketing Innovation on Building Customer Loyalty: (A Field Study on Customers of Pioneers Paper and Carton Industries in Jordan).

Zakaria AzzamEmad Al Fuqaha'aIbrahim KhraisTareq AlmubaydeenAbdel-Rahman Ismail
Published in: ACIT (2021)
Keyphrases
  • marketing strategies
  • customer loyalty
  • potential customers
  • website
  • case study
  • customer relationship management
  • consumer behavior
  • customer satisfaction
  • customer behavior
  • decision making