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IT-leveraged network value cocreation: a case study of the value cocreation process and value capture in the South Korean broadcast advertising industry.

Jongwoo KimSunyoung ChoBalasubramaniam Ramesh
Published in: Eur. J. Inf. Syst. (2019)
Keyphrases
  • case study
  • process model
  • neural network
  • website
  • network model
  • data mining
  • wireless sensor networks
  • response time
  • peer to peer
  • complex networks
  • network traffic
  • test bed