Personalization-privacy paradox and consumer conflict with the use of location-based mobile commerce.
Jin-Myong LeeJong-Youn RhaPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- mobile commerce
- electronic commerce
- mobile devices
- online shopping
- personal information
- context aware
- mobile users
- social networking
- location based services
- privacy preserving
- mobile services
- security requirements
- recommender systems
- customer satisfaction
- user profiles
- mobile technologies
- location information
- mobile applications
- mobile phone
- sensitive information
- intelligent agents
- mobile learning
- user preferences
- learning activities
- collaborative filtering