The relationship between perceived e-service quality and brand equity: A simultaneous equations system approach.
Ta-Wei (Daniel) KaoWinston T. LinPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- service quality
- user satisfaction
- internet shopping
- customer satisfaction
- information quality
- online shopping
- technology acceptance
- purchase intention
- perceived usefulness
- electronic commerce
- information systems
- service providers
- subjective norm
- competitive advantage
- quality of service
- stock market
- competitive environment
- job satisfaction
- real time
- call center
- web services
- information technology