Understanding Intention and Behavior Toward Online Purchase of Agriculture and Fisheries Products Using Extended Technology Acceptance Model.
Junrie B. MatiasPublished in: Int. J. Enterp. Inf. Syst. (2021)
Keyphrases
- technology acceptance model
- empirically tested
- theoretical framework
- perceived usefulness
- structural equation modeling
- behavioral intention
- online stores
- factors affecting
- factors that affect
- technology adoption
- product information
- electronic commerce
- online retailers
- user acceptance
- survey data
- structural model
- online learning
- attitudes toward
- discriminant analysis
- information sharing