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Optimizing AD Pruning of Sponsored Search with Reinforcement Learning.
Yijiang Lian
Zhijie Chen
Xin Pei
Shuang Li
Yifei Wang
Yuefeng Qiu
Zhiheng Zhang
Zhipeng Tao
Liang Yuan
Hanju Guan
Ke-feng Zhang
Zhigang Li
Xiaochun Liu
Published in:
CoRR (2020)
Keyphrases
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sponsored search
reinforcement learning
click prediction
search engine
online advertising
search space
computational advertising
web search
click models
click through rate
user experience
state space
search behavior
contextual advertising
sponsored search auctions
user interface
user clicks
search advertising