Effect of online personalization services on complementary firms.
Hongjun LvYinghong WanFeng WuPublished in: Electron. Commer. Res. Appl. (2017)
Keyphrases
- internet enabled
- context aware
- online learning
- financial services
- web services
- personalized information
- information technology
- online services
- real time
- ubiquitous computing
- trading partners
- information services
- personal preferences
- personalized services
- user profiling
- potential customers
- service oriented
- end users
- information systems
- search engine
- relationship management
- digital goods
- user centric
- service oriented architecture
- service quality
- service composition
- user profiles
- collaborative filtering