Information and communication technology: a tool for increasing marketing efficiency.
Sumant Kumar TewariMadhvendra MisraPublished in: Int. J. Inf. Technol. Manag. (2015)
Keyphrases
- information and communication technologies
- information society
- developing countries
- rapid development
- south africa
- cost effective
- website
- data mining
- decision making
- low cost
- real time
- economic development
- small and medium sized enterprises
- learning technologies
- knowledge management
- lifelong learning
- social capital
- digital divide