The Conceptualization of Trust, Risk and Their Relationship in Electronic Commerce: The Need for Clarifications.
David GefenV. Srinivasan RaoNoam TractinskyPublished in: HICSS (2003)
Keyphrases
- electronic commerce
- electronic transactions
- online banking
- electronic marketplaces
- brokerage services
- agent technology
- social capital
- mobile commerce
- trust model
- business models
- small and medium sized enterprises
- agent mediated
- negotiation protocol
- negotiating agents
- online auctions
- service quality
- cooperative
- business transactions
- perceived risk
- electronic payment
- multi agent
- internet auctions