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Scoping Customer Relationship Management Strategy in HEI - Understanding Steps towards Alignment of Customer and Management Needs.
B. Khashab
Stephen R. Gulliver
A. Alsoud
Markos Kyritsis
Published in:
ICEIS (2) (2014)
Keyphrases
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customer relationship management
electronic commerce
customer service
relationship management
customer knowledge
data management
customer behavior
database
information systems
customer satisfaction
management system
data processing
credit card
retail banking