A novel approach to online social influence maximization.
Wen XuZaixin LuWeili WuZhiming ChenPublished in: Soc. Netw. Anal. Min. (2014)
Keyphrases
- online social
- influence maximization
- social networks
- online social networks
- information propagation
- viral marketing
- social influence
- greedy algorithm
- social media
- social network analysis
- social networking
- social relationships
- network structure
- diffusion model
- information diffusion
- social interaction
- complex networks
- instant messaging
- micro blogging
- data collection