The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games.
I-Cheng ChangChuang-Chun LiuKuanchin ChenPublished in: Internet Res. (2014)
Keyphrases
- online game
- online gaming
- social influence
- online communities
- continuance intention
- technology acceptance
- social networks
- social psychology
- social interaction
- educational games
- virtual communities
- computer games
- user acceptance
- technology adoption
- game playing
- network structure
- user preferences
- social media
- content analysis
- game based learning
- social networking
- learning experience
- mobile phone
- learning process