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A Framework for Understanding Customer Relationship Management Systems Benefits.
Graeme G. Shanks
Ilona Jagielska
Malini Jayaganesh
Published in:
Commun. Assoc. Inf. Syst. (2009)
Keyphrases
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customer relationship management
data mining systems
marketing strategies
enterprise resource planning
distributed systems
information systems
information extraction
supply chain
data mining techniques
data clustering
data mining technology