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THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation.

Pantea ForoudiReza MarviHatice Kizgin
Published in: Int. J. Inf. Manag. (2020)
Keyphrases
  • cross cultural
  • social media
  • individual level
  • information technology
  • cultural differences
  • decision making
  • social interaction
  • information diffusion
  • social behavior
  • socio cultural