Innovative web use to learn about consumer behavior and online privacy.

Julia Brande Earp David L. Baumer

Published in: Commun. ACM (2003)

Keyphrases

consumer behavior
online consumer
website
web pages
social network sites
online shopping
web documents
personal information
marketing strategies
end users
web users
web mining
user generated content
query logs
real time
business processes
social media
learning process
e learning
purchasing behavior
data mining