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Advanced Analytics Techniques for Customer Activation and Retention in Online Retail.
Igor Matic
Leo Mrsic
Joachim Keppler
Published in:
ICO (2020)
Keyphrases
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customer behavior
online learning
learning analytics
long term
information processing
data mining
electronic commerce
cloud computing
collaborative learning
knowledge discovery
social media
web intelligence
customer satisfaction
customer service
real time
online stores
online retailers