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Enhancing online-to-offline specific customer loyalty in beauty industry.

Polly P. L. LeungChun-Ho WuW. H. IpGeorge T. S. Ho
Published in: Enterp. Inf. Syst. (2019)
Keyphrases
  • real time
  • customer loyalty
  • case study
  • data sets
  • preprocessing
  • knowledge discovery