A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets.
Rui QinYong YuanFei-Yue WangPublished in: Inf. Sci. (2018)
Keyphrases
- pareto optimal
- real time
- sponsored search auctions
- multi objective
- bidding strategies
- expected utility
- multi objective optimization
- multiple objectives
- multi issue negotiation
- nash equilibrium
- electronic commerce
- pareto optimal set
- optimal solution
- pareto optimality
- nsga ii
- online auctions
- social welfare
- pareto optimal solutions
- mathematical model
- optimization algorithm
- optimization problems
- special case