Can Marketing Strategies Enhance the Adoption of Electronic Government Initiatives?
Antonis C. SimintirasYogesh Kumar DwivediNripendra P. RanaPublished in: Int. J. Electron. Gov. Res. (2014)
Keyphrases
- electronic government
- e government
- marketing strategies
- public sector
- north america
- digital government
- public administration
- customer relationship management
- developing countries
- life cycle
- government services
- customer satisfaction
- information sharing
- service delivery
- support systems
- government agencies
- case study
- private sector
- cost effective
- knowledge management
- case based reasoning
- user interface
- learning environment
- real time
- marketing campaigns