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To be or not to be in social media: How brand loyalty is affected by social media?
Michel Laroche
Mohammad Reza Habibi
Marie-Odile Richard
Published in:
Int. J. Inf. Manag. (2013)
Keyphrases
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social media
social media streams
social networks
social networking
social interaction
big data
machine learning
online social networks
user generated content
social media data
social media platforms
brand image
management system
public opinion
social media content