Keyphrases
- social media
- customer retention
- competitive environment
- social networks
- social media platforms
- user generated content
- big data
- business models
- business organizations
- electronic business
- social media data
- social networking
- decision making
- case study
- electronic commerce
- internet commerce
- knowledge management
- capacity planning
- social media content
- neural network
- social networking sites
- business partners
- customer data
- software industry
- electronic markets
- social context
- search engine
- data sets