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Strategic Rivalry for Market Share: A Contest Theory Approach to Dynamic Advertising Competition.

Engelbert J. DocknerSteffen Jørgensen
Published in: Dyn. Games Appl. (2018)
Keyphrases
  • market share
  • dynamic environments
  • computational model
  • decision making
  • object oriented
  • competitive environment
  • theoretical framework
  • real time
  • case study
  • business processes