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Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations.
Man Yee Cheung
Chuan Luo
Choon-Ling Sia
Huaping Chen
Published in:
Int. J. Electron. Commer. (2009)
Keyphrases
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electronic word of mouth
positive or negative
online reviews
attitudes toward
recommender systems
social interaction
positive and negative
user preferences
marketing strategies
social network sites
multi agent systems