Examining Brand Engagement in the Mobile SNS Marketing Context.

Jieun Lee So-Hyun Lee Hee-Woong Kim

Published in: PACIS (2013)

Keyphrases

context aware
data mining
long term
context sensitive
mobile devices
contextual information
social networks
telecommunications industry
mobile users
mobile applications
mobile phone
social media
m learning
mobile services
predictive modeling
discussion board
learning environment
mobile advertising