Using historical and weather data for marketing and category management in ecommerce: the experience of EW-shopp.
David CreslovnikAljaz KosmerljMichele CiavottaPublished in: ECSA (Companion) (2018)
Keyphrases
- weather data
- customer relationship management
- user experience
- decision making
- management system
- data processing
- knowledge management
- information systems
- long term
- weather forecasts
- business managers
- customer retention
- weather prediction
- network management
- historical data
- decision support
- information management
- website
- data mining technology
- customer behavior
- customer support
- consumer behavior
- database marketing
- electronic commerce