The Influence of Online Reviews and Brand Trust and Customer Equity: Consumer Equity.
Glenn AsanoVincent Ting Pong ChengJoan RhodesPeter LokPublished in: J. Electron. Commer. Organ. (2019)
Keyphrases
- online reviews
- internet shopping
- purchase intention
- electronic word of mouth
- online stores
- online consumer reviews
- online shopping
- purchase behavior
- sentiment analysis
- electronic commerce
- social influence
- consumer behavior
- customer satisfaction
- opinion mining
- product quality
- product reviews
- survey data
- online retailers
- artificial intelligence