AT&T vs Verizon: Mining Twitter for Customer Satisfaction towards North American Mobile Operators.
Demitrios PournarakisDionisios N. SotiropoulosChris D. KounavisGeorge M. GiaglisPublished in: ICMB (2013)
Keyphrases
- customer satisfaction
- north american
- service quality
- north america
- social media
- customer service
- customer retention
- student research workshop
- online social networks
- internet banking
- online shopping
- marketing strategies
- mobile phone
- mobile learning
- social networking
- text mining
- knowledge discovery
- data mining
- customer data
- customer reviews
- web logs
- mobile devices
- social networks
- information retrieval
- transactional data
- information quality
- digital government
- user satisfaction