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A Study of Purchase Influence and Behavioral Intention on the Adoption of Electronic Word of Mouth (eWOM) Systems.
Tiong-Thye Goh
Bing Yang
Xin Dai
Dawei Jin
Published in:
J. Electron. Commer. Organ. (2017)
Keyphrases
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electronic word of mouth
prior studies
behavioral intention
factors that affect
social interaction
factors affecting
technology adoption
social networks
information systems
university students
perceived usefulness
positive or negative