Sign in
A Study of Purchase Influence and Behavioral Intention on the Adoption of Electronic Word of Mouth (eWOM) Systems.
Tiong-Thye Goh
Bing Yang
Xin Dai
Dawei Jin
Published in:
J. Electron. Commer. Organ. (2017)
Keyphrases
</>
electronic word of mouth
prior studies
behavioral intention
factors that affect
social interaction
factors affecting
technology adoption
social networks
information systems
university students
perceived usefulness
positive or negative