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Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales.
Erik Brynjolfsson
Yu (Jeffrey) Hu
Duncan Simester
Published in:
Manag. Sci. (2011)
Keyphrases
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long tail
search costs
recommendation systems
online advertising
multi objective
transaction costs
online markets
social media
web search
multi objective optimization
network topology
search engine marketing
comparison shopping