Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site.
Carlos FlaviánMiguel GuinaliuPublished in: Ind. Manag. Data Syst. (2006)
Keyphrases
- website
- privacy policies
- potential customers
- consumer trust
- privacy concerns
- privacy requirements
- personal data
- access control
- information security
- security policies
- web pages
- fine grained
- third party
- statistical databases
- intrusion detection
- personal information
- private information
- privacy preserving
- service providers
- information systems
- data privacy
- web services