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Optimal Pricing in Livestreaming E-Commerce: A Game Approach Considering the Effect of Spillover.

Hou-ping TianYi-qian LiXi-jiang ShenChang-xian Liu
Published in: IEEM (2023)
Keyphrases
  • optimal pricing
  • electronic commerce
  • pricing model
  • game theory
  • video games
  • nash equilibrium
  • game playing
  • dynamic pricing